Shirky (end of audience) 

Audience plays apart in production, internet and technology has aided them to do this. 

 

Halls reception

Hall explains how in a media product they have different audience interpretation 

-preferred audience reading

Dominant or hegemonic view

 

-Negotiated audience reading

 

-Oppositional audience reading 

 

 

 

 

Hall why is it useful for TV drama?

Widely applicable views. 

Government ideologies in both D83 and ST – audiences have the freedom to agree with their mistrust in government. 

 

 

Hall Not useful:

Not everyone is going to engage to the level, lots of factors come into this age, energy levels, time. 

Negotiation comes later, comes from online engagement. 

Often lftvd doesn’t have a preferred reading 

 

 

Shirky Useful:

ST – online presence – insta, twitter, tik Tok 

Fans converge - bring back barb (Steve more screen time)

Shape the storylines – mike + will or German politics and history in D83

 

Shirky not useful:

Netflix don’t interact as much due to their world-wide productions they are a conglomerate. No real audience power- BBBARB failed 

D83 – niche very little fan base.