big issue

Circulation – number of copies a magazine sells 

Readership – not just who buys a magazine but the total number of people likely to read it 

Mass audience – readership on a very large scale 

Niche audience – narrow group of readers with a particular interest 

Subscription where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post 

Masthead – the title 

Plug – text that plugs a feature that will appear inside 

Puff – a story that is given prominence on the cover 

Cover star – the star featured on the cover 

Anchorage text – text that anchors the main image and gives context/meaning 

Banner – text that runs across the lower section of the cover

Skyline – text that runs across the stop of the cover 

Advertising in magazines 

Without advertising, no magazines could survive. Is a magazine did not contain ads, then its cover price would be three or four times greater.

The income for a magazine comes from both sales and advertising. On average, advertising accounts for 70% of magazines income 

A magazine with a small circulation is more dependent on advertising than one with a large circulation. 

When analysing look for:

Media language – intertextuality, camera, layout, mise en scene, CLAMPS

Magazine language – images, graphics, layout, content, use of colour, title, logo, words and phrases, font, institutional information, price, bar code, power of words

Media representation – DRCAGES people, places, ideas

Social, cultural and political

Entertainment aspect

Venders buy for £1.75 and sell for £4 

Ethical capitalism - Ethical Capitalism has at least two essential ingredients: A focus on creating long-term economic and social value, and a commitment by business to act as stewards of the full spectrum of its constituencies -- customers, employees, suppliers, investors and society

How to analyse:

1. Masthead – what does the title of the magazine suggest? Think about the actual words they use. For example, “woman’s weekly” suggests the magazines is aimed at women and is written weekly “total film” suggests that the magazine includes everything you want to know about the film 

2. People – what kind of people are on the front cover? Famous people would attract fans, model might make people want to read to see how they can look this attractive. If they are famous film actors, they will attract film fans. Music stars will attract music fans… 

3. Other pictures – what are the pictures of, and do they tell the reader what genre the magazine is if the pictures are all of clothes and make up then. It suggests the magazine is a fashion magazine.

4. Colour – what colours have been used and what does that suggest e.g. blue – stereotypically masculine. 

5. Font – what kind of font is used on the front cover and what does it suggest? E.g. a bubble can be used to attract children. 

6. Words – what kind of words have been used on the front cover and what effect does it have? Look for 

• Persuasive words 

• Hyperbolic words e.g., biggest, best, shocking, exclusive – exaggerated 

• Words relating to genre of magazine 

• Names of people – different celebs will attract different audiences 

• Rhetorical questions – makes reader want to read the magazine to answer the question 

• Direct address – connects writer and audience (makes reader feel apart of magazine) 

• Free gifts – makes audience think they are getting something extra for their money 

Remember to say why in my essay