Conglomerate - two or more companies engage in multi industry companies 
horizontal integration and vertical integration 
vertical = when the production company has ownership of the means of production, distribution, and exhibition of the film by the same company as they receive all of the profit. 
horrizontal = when the production company expands into other areas of one industry. it can acquire or merges with other companies that do the same thing to help eliminate competition. The profits will be shared amongst each company. 

advantages for vertical:
the company can have a lot more control over quality and deadlines and they get used to working with the same people 
the production process is cheaper (all profits stay with one company, rather than lots of smaller companies all taking the slice. 
films can call in favours with related businesses to access the best talent production and marketing for their film- whether or not its any good


disadvantages of vertical
individuals and small businesses have less control over their work 
individuals and small business earn less and the big customers can give them a lot of work or none at all 
studios can be bullies- actors exploited

The Jungle Book - how does Disney use advertising and marketing for the jungle book to engage the audience, how does the audience identify with the film, what expectations would the audience have.  

what does Disney own? 
Queens music catalogue (10 mil) - zendaya Miley Cyrus demi Lovato and Selena gomez 
Winnie the Pooh (2% royalties)
muppets (75 mil) 
maker studios (950 mil) 
Lucas film (4.05 bil) 
marvel entertainment (4.25 bil)
Hulu (5.8 bil) 
pixar (7.4 bil) 
abc (19 bil )
espy inc (19 bil) 
a&e networks (19 bil) 
21st century fox (71bil)
fx networks (part of 71bil)
national geographic global network  (part of 71)
20th century fox (71 bil) 

Disney is vertically and horizontally integrated 
Disney guarantee money coming in from franchises- groups of films that will promote one another, pirates of the Caribbean (5 movies), Star Wars. Re-makes - if the formula works then re make it! 

Synergy - the way in different elements in media conglomerate works together to promote linked products across different media 
synergy works when different elements within a media conglomerate promotes (film studio, record label, video game division) create linked products eg film, soundtrack, video games. 

the jungle book is the most successful remake and made 966 million dollars and it only cost 175 million 

areas of study - the jungle book 
audiences 
production
marketing distribution and funding
technology and convergence (coming together, all the different way you can watch)
ownership
regulation 

impact of Disney ownership on film production 
big six provides significant funding for high production scalar films - avengers:infinity war (2018)19th mcu film also distributed by Disney 320 - 400 m budget 
ability to attract star marketing - eg the jungle book A-list voices 
more time spent on production 
access to latest production technology eg cgi 
more synergy eg theme parks and convergence - availablility of the film cross platform plus importantly cross platform marketing